In a world where sustainability, transparency, and accountability are no longer optional, B Corp certification has become the gold standard for businesses committed to using profit as a force for good. For companies seeking to embed purpose at their core, becoming a Certified B Corporation isn’t just a badge—it’s a transformative journey.
At Climate Logic, we’ve launched our new B Corp Consultancy service to help businesses navigate this process. To inspire your journey, here are five remarkable success stories of companies that have not only achieved certification but also redefined what success looks like in the modern economy.
Patagonia – A Pioneer in Environmental Stewardship
No list of B Corp success stories would be complete without Patagonia, one of the most iconic outdoor clothing brands in the world. Known for its environmental activism, Patagonia became a B Corp in 2012 and has used its status to campaign for the protection of public lands, fund grassroots environmental groups, and challenge fast fashion.
Their decision in 2022 to transfer ownership to a trust dedicated to fighting the climate crisis is a testament to how purpose can drive governance and ownership models.
Who Gives A Crap – Aussie Innovation That Gives Back
Melbourne-based Who Gives A Crap sells eco-friendly toilet paper and donates 50% of its profits to help build toilets and improve sanitation in the developing world. Since launching in 2012, the company has grown into a global brand, donating over $11 million to date.
Their cheeky branding and strong environmental credentials helped turn a traditionally boring product into a movement—and their B Corp status helps validate their social mission.
Allbirds – Rethinking Footwear Through Sustainability
New Zealand-American footwear brand Allbirds has become a B Corp darling thanks to its commitment to carbon neutrality, natural materials, and radical transparency. From wool and sugarcane-based soles to open-sourcing its carbon footprint calculator, Allbirds walks the talk.
The company has also influenced industry peers by showing that style, comfort, and sustainability are not mutually exclusive.
KeepCup – Fighting the War on Waste
Another Australian success story, KeepCup revolutionised the takeaway coffee scene with its reusable cups. Since becoming a B Corp in 2014, the company has used its platform to advocate for waste reduction, plastic-free initiatives, and better recycling infrastructure.
They’ve helped prevent billions of disposable cups from ending up in landfill, proving that behaviour change at scale is possible with the right product and messaging.
Why These Stories Matter
These companies are proof that being a B Corp isn’t about ticking boxes. It’s about transforming the way business is done—balancing purpose with profit, and proving that doing good is also good business.
At Climate Logic, we believe more Australian companies can—and should—follow their lead. Our B Corp Consulting service is here to help guide you through the certification process, embed impact into your operations, and join a growing global movement for systemic change.
Interested in becoming a B Corp?
Contact us today to learn how we can support your journey.
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